is google ads asking business documents before we can make ads?

i have google ads account before but when i get email that i have to verify my business by sending them documents then i stop using them.

is anyone running ads on google by sending business documents?

You will be asked to submit registration documents that include your organization's legal name and location. You will also need to submit the organization's registration number and a document to verify yourself.
***from google support***
Check google support !

Looks like there is a KYC (know your customer policy) at Google now for advertising.
Why is that a problem for you?

Google actually held out longer than some of the other businesses out there. Everyone does this. We verify businesses that plan to do business here and while we do not ask for corporate docs, we use another set of criteria to validate. FB has been doing this for many years.

The level of fraud is so greatly out of control, it is a requirement everywhere to be verified in some fashion. It helps to eliminate most of the trash, scammers, phishing attempts, malware exploits, etc., etc.

In the end, in order to present yourself as a legitimate business you must at the very least have a "dba", but should incorporate in some fashion. Everyone should incorporate themselves as an "LLC" or an "S Corp" in addition to having there new businesses be incorporated as a Sole Proprietorship (not a good choice IMO), LLC, S Corp, or C Corp. The incorporation of yourself protects you as an individual and limits, or eliminates, any liabilities created by your businesses. They shield you from lawsuits as an individual. The incorporating each of your businesses separate from your self, and placed under the governing shell of your self incorporation shields each of your businesses from one another. Each corporation is a separate entity, they are there own entities, and one cannot be held liable for one of the other corporations activities (unless they officially join forces to do something).

INCORPORATE!!!

T J Tutor said:

INCORPORATE!!!

Click to expand...

Ah; The Lawyers Right to Work Act --a corporate legal person cannot represent itself by an officer in Court --only by a licensed attorney (notwithstanding a small claims action). You need to renew/report changes with the state of incorporation, of the corporation, annually and pay the fees. Multiple corporations multiple filings and renewal fees.

Piercing the corporate veil:


In the US there is a rule book to follow even if you elect a pass-through corporate entity. You really need to keep records and corporate minutes even if you are the sole officer. A corporation is a legal person and the officers of the corporation are that legal person's guardians and responsible for any misuse of the corporation.

Multiple tax returns for each separate entity need to be filed annually; a separate income tax return in the federal, state and sometimes local jurisdiction --if you are doing much business I would recommend a CPA or a enrolled accountant (US IRS).

Not so simple ...

That said, when I opened a Google Ads account I used my corporate bank card --no questions were asked --that was a while ago however.

I'm not understanding your point. I fully understand what you are pointing out. However, not being incorporated inevitably leads to frailties, vulnerabilities, limitations in advancing a business or businesses, and most definitely exposure to liabilities that typically would be rendered inert by being incorporated. No doubt corporate veils can be pierced, but it is a very expensive and grueling task and only successful in deliberate criminal activities or cases of harm from corporate negligence.

As for fees, BFD, not worth mentioning IMO. I have several entities and the annual fees are negligible.

All in all, it is the wise decision to incorporate. I see you state it isn't all so simple, but I think of it all as quite simple. My attorney coast me around $2k a year, my enrolled agents firm costs me around $2500 a year, and my corporate fees are negligible.

Business expense, but I really doubt anyone who would need to ask the original question would have the money to do all of that in the start --that was my point.

I never paid for a resident agency to accept service.

Understood and agreed.