We've been battling this for many years. The services and integrations we have now are about 90% there, but some still get in.
I'm not sure we'll ever see and end to them, but remedies are getting far better at it. When it comes to traffic we buy, the reliable and sophisticated networks are implementing as many methods as possible to eliminate them before they get to us, but even for them with extremely deep pockets it's a challenge.
When buying traffic, you should be able to identify the source of some and block them in your traffic sources dashboard. Other options are available through integrations and subscription platforms.
A friend of mine just started testing Radware and says it looks promising. Gens 1, 2, and 3 bots are pretty easy to detect and block, but only a few platforms are having success with gen 4 which seems to be far more evasive. Perhaps due to the details Graybeard shared.
There are several bot traffic detection tools available:
Popular web analytics tools such as Google Analytics, Adobe Analytics, and Matomo (formerly known as Piwik) include various features and settings that help detect bot traffic.
Bot detection software such as Distil Networks, Imperva and Botify, which use machine learning algorithms and other methods to detect and block bot traffic.
Log analyzers such as AWStats, Webalizer, and Loggly can analyze logs of traffic and site distribution information, including the detection of surveys and bot traffic characteristics.
Captcha such as Google reCAPTCHA and hCaptcha are used to recognize human and bot traffic.
Content management system security plugins include bot detection features. For example, WordPress has applications such as Wordfence and Sucuri that can help identify and block bot traffic.
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